RICHMOND, Va. – While senioritis crept in on her peers, Anett Farkas chose to finish her college career with style.
Farkas, a three-year volleyball standout for VCU, graduated Saturday with a degree in Fashion Merchandising, but not before she got a head start on her career. In January, Farkas and friend Carlos Funn, a professional photographer, founded the fashion blog FRSHSqueezed.com. Farkas writes and edits the blog, while Funn’s photography gives the site a refined visual edge.
When the curtain fell on Farkas’ volleyball career in November, she looked to occupy her time with new projects. When she returned from winter break this year, she and Funn launched FRSHSqueezed.
“The blog is a really good place to channel my energies,” Farkas, who calls her personal style sort of an American-European fusion, says. “I didn’t think it would be this much work, but it’s a lot of fun.”
Online, Farkas models some of her favorite styles, provides fashion tips and reports on local fashion fare. She does so while appealing to more than just a Richmond audience. A native of Budapest, Hungary, the site is written in both English and Hungarian, which Farkas hopes will invite readers from her native country.
“I thought it would be a good idea because I didn’t want the Hungarian aspect to be lost,” Farkas, 21, said. “I’m actually very excited that I’m building my Hungarian followers, and I’ve had quite a few likes on Facebook that are from Hungary and people that I don’t know, and that’s what gets me super excited.”
Although still in its infancy, Farkas and Funn have already seen modest success. Earlier this year, they struck a partnership with Dillard’s in Short Pump which allows Farkas to choose styles directly off the retailer’s floor and model them on FRSHSqueezed. Recently, Richmond, Virginia Fashion Bloggers (RVAFB, for short) featured FRSHSqueezed on their “Saturday Spotlight”, which casts a light on local fashion bloggers. FRSHSqueezed’s Facebook page has already accumulated nearly 3,000 “likes”.
Farkas also worked as a runway model for VCU Catalyst, a show featuring clothing by VCU Fashion Design and Merchandising students, at the Virginia Museum of Fine Arts on May 5. Not only did Farkas model at the show, but she was able to report on it for FRSHSqueezed.
Now that she’s graduated, Farkas says she plans on investing herself in the site even further. There are a number of plans in the works, she says, and she and Funn hope to monetize the site in the near future.
“It’s definitely evolving,” Farkas, a two-year starter at outside hitter for the Rams, says, “But I’m excited that school’s ending because I can really dive into it.”
While it’s a labor of love for Farkas, she says there are other motivations for the blog. Farkas, who recently completed a marketing internship with Sue Williams and Colleagues in Church Hill, says she’d like to find a job in the fashion industry in the United States, and the blog could help her stand out. What better way to market yourself than with a successful blog that incorporates modeling, writing, marketing, fashion forecasting, social media saavy, smart aesthetics and a heap of initiative? It’s like a LinkedIn profile meets Vogue.
“I can kind of have that as a reference, [and say] ‘This is my thing, I built it from zero to here in this much time. I think I can do that for your company, and I do have ideas.’”